Fraconomy · Roles
Fractional CMO in Singapore
A senior marketing leader one day a week: a clear target customer, a channel plan that works and a pipeline number the team reports on.
What a fractional CMO does
- Positioning and a clear target customer profile
- A channel plan and budget tied to pipeline
- Managing agencies and freelancers against results
- Weekly pipeline and marketing reporting
- Hiring the first in-house marketing team
Signs you need one
- Revenue has been flat and nobody senior owns marketing
- You pay agencies but cannot say what is working
- You are launching a new product or entering a new market
- Sales complains about lead quality
What it costs
SGD 4K to 10.5K a month
The Fraconomy Rate Benchmark puts a fractional CMO at about SGD 4,000 to 5,500 a month for one day a week, and SGD 8,500 to 10,500 for two. That sits well below the cost of a full-time marketing head, and below many agency retainers, while giving you one senior owner for positioning, channels and pipeline. CMOs who have led regional or venture-backed growth price above this range.
How we set it: what an experienced full-time leader costs in Singapore (salary survey and Ministry of Manpower pay over 13 months, plus employer CPF), divided by 230 working days, plus 20 to 50 percent for fractional terms. The full method is in the Fraconomy Rate Benchmark.
How it works with Fraconomy
- Brief. Describe the problem in your own words. We draft the brief in about a minute and email you a copy.
- Shortlist. Two or three operators who have solved this before, with their rates. We aim to send it within 5 working days.
- Sprint. A short, scoped first engagement with the deliverables agreed up front.
- Retainer. Month to month after that. Pause, swap or hire full-time.
Questions
How much does a fractional CMO cost in Singapore?
About SGD 4,000 to 5,500 a month for one day a week and SGD 8,500 to 10,500 for two, on the Fraconomy Rate Benchmark. Senior regional CMOs price above this. Operators on Fraconomy quote their own rate before you meet them.
What does a fractional CMO do in the first 90 days?
Typically: sharpen positioning and the target customer, audit channels and set a 90-day test plan, and put a pipeline dashboard and weekly review in place.
Can a fractional CMO manage our agencies?
Yes. Owning agency briefs, budgets and results is one of the most common reasons companies bring one in.
Need a CMO?
Describe the problem. We draft the brief and send operators who have done this before.
Other roles: Fractional CFO · Fractional CTO · Fractional COO